Introduction
If you’re planning to grow your business through email campaigns, knowing the email marketing software price helps you budget wisely. In the USA today, costs vary widely based on list size, features, automation, and how you choose to run your email programs. From free tiers to enterprise‑grade platforms, pricing can start as low as $0/month and exceed $1,000/month for robust solutions. This guide breaks down current pricing ranges and what you can expect in 2025–2026. WebFX+1
Quick Answer
Email marketing software price in the U.S. ranges from free to $450+ per month for most small and mid‑size businesses, while enterprise solutions and large subscriber lists can push costs into the four‑figure range. WebFX+1
TL;DR
• Free email marketing tools are available with basic limits.
• Entry‑level paid plans often begin around $9–$15/month.
• Mid‑tier plans tend to cost $30–$150/month.
• Advanced automation tools can reach $300+ monthly.
• High‑volume or enterprise systems may exceed $1,000/month.
Typical Email Marketing Software Pricing Tiers
Email marketing software comes in several pricing tiers based on features, subscriber limits, and campaign requirements:
• Free Plans: Zero cost, basic email sends, limited contacts. EmailTooltester.com
• Starter Plans: Begin around $9–$15/month for basic automation and small lists. Nutshell
• Growth Plans: Usually $30–$150/month with stronger automation and segmenting. U.S. Chamber of Commerce
• Advanced Plans: $200–$450+/month offering deeper analytics and personalization. U.S. Chamber of Commerce
• Enterprise Solutions: Custom pricing often exceeding $1,000/month for large lists or agencies. WebFX
Free Email Marketing Options
Before paying anything, many businesses start with free tiers:
• Tools like Brevo or MailerLite offer free plans with basic sends and list sizes. EmailTooltester.com
• Free tiers let you send a limited number of emails each month and may limit automation or analytics. EmailTooltester.com
• Upgrading to a paid plan unlocks automation, segmentation, and higher send limits.
Entry‑Level Paid Plans
When you’re ready for paid email marketing software, entry pricing usually starts here:
• Many platforms price around $9–$15/month for starter plans and small subscriber counts. Nutshell
• These basic paid options include tools for email design and simple automation. Nutshell
• Small businesses often choose this tier to send regular newsletters or announcements.
Mid‑Tier Email Marketing Pricing
Growing needs push businesses into mid‑range plans:
• Pricing between $30–$150/month is typical for more advanced features. U.S. Chamber of Commerce
• This includes stronger automation flows, segmentation tools, and deeper analytics. U.S. Chamber of Commerce
• Platforms at this level often support larger subscriber lists and performance tracking.
Advanced and Enterprise‑Level Pricing
For businesses with high automation needs or large lists:
• Advanced platforms charge $200–$450+ per month. U.S. Chamber of Commerce
• Custom enterprise solutions, especially with dedicated support, can reach $1,000+/month. WebFX
• These plans deliver advanced personalization, analytics, multi‑channel automation, and larger send quotas.
Email Marketing Cost by List Size
Subscriber count often drives pricing higher:
| Subscriber List Size | Typical Starting Price/Month |
|---|---|
| Up to 1,000 | $9–$25 |
| 5,000 | $30–$75 |
| 10,000 | $60–$150 |
| 50,000 | $250–$500+ |
| 100,000+ | $500–$1,000+ |
| Based on multiple provider pricing sources. Retainful |
What Influences Email Marketing Pricing?
Several factors affect the cost you’ll pay:
• Subscriber Count: Pricing scales with audience size and send frequency. Retainful
• Automation Features: More automation chains and workflows increase price. U.S. Chamber of Commerce
• Templates & Design Tools: Rich design and personalization tools often cost more.
• Analytics & Reporting: Deep analytics come with mid‑tier or advanced plans. EmailTooltester.com
• Support & Onboarding: Priority support or custom onboarding usually adds to the monthly cost. EmailTooltester.com
Email Marketing Software Price Examples
Here are representative examples from common platforms:
| Provider | Free Available | Entry Price | Mid‑Tier Price | Notes |
|---|---|---|---|---|
| MailerLite | Yes | ~$10/mo | ~$30–$70/mo | Good for lists and basic automation. The Easiest Email Marketing Platform |
| Brevo | Yes | ~$9/mo | ~$25–$39/mo | Affordable send volume plans. Email vendor selection |
| Mailchimp | Yes | ~$13/mo | ~$30–$100/mo | Strong analytics at higher tiers. Insider |
| Moosend | Yes | ~$9/mo | ~$25–$69/mo | Good balance of price and features. The Easiest Email Marketing Platform |
| ActiveCampaign | No (Trial) | ~$30/mo | ~$90–$200+ | Powerful automation. Email vendor selection |
| Klaviyo | No (Trial) | ~$60–$150/mo | ~$250–$700+ | High performance and e‑commerce focus. IMPRO Email agency |
Do Discounts and Billing Cycles Matter?
Yes. Many providers offer:
• Annual Billing Discounts: Often 15%–30% cheaper than month‑to‑month plans. EmailTooltester.com
• Free Trials: Let you test features without commitment. Email vendor selection
• Nonprofit Discounts: Some tools provide lower pricing for nonprofit organizations. EmailTooltester.com
Conclusion
In 2025–2026, email marketing software price in the USA varies with your business size, subscriber count, and desired features. You can start with free or low‑cost plans and scale to $200–$450 per month or more as your needs grow. For larger enterprises or those needing deep automation, costs can exceed $1,000 monthly. Understanding your goals and budget helps you pick the right plan that balances power and price.
FAQs
What is the cheapest email marketing software?
Several options start as low as $9–$15 per month for basic functionality and smaller subscriber lists. EmailTooltester.com
Can I run email marketing for free?
Yes, many platforms offer free tiers, though they often limit sends and features. EmailTooltester.com
Why do prices increase with subscriber count?
Email marketing software typically bills based on the number of contacts you manage and email sends per month. Larger lists require more resources. Retainful
Do advanced features cost more?
Yes, automation, segmentation, and analytics tools add to monthly costs. U.S. Chamber of Commerce
Are there discounts available?
Most platforms provide annual billing discounts and sometimes nonprofit pricing. EmailTooltester.com
